Of course it makes us proud to receive awards as it shows recognition of our work for more sustainability within the tourism industry. It is important to us however not just to rest on our laurels but keep improving our standards increasing at the same time the awareness of travellers and help them to spend an enjoyable and responsible holiday in Iceland or Greenland.
In 2009 the company received the Icelandic Tourist Board’s environmental awards. This was in recognition of our continued active participation and the promotion of environmental issues within the Icelandic Travel Industry Association (SAF), the Vatnajökull Region and on other platforms.
In 2011 the Icelandic Mountain Guides were nominated for the Nordic Council Nature and Environment prize and participated in an international innovation project for the tourism industry, led by “Nordisk Innovation”.
That same year our expert views and suggestions were sought in the creation of Vakinn, the Icelandic Quality and Environmental Accreditation System, based on New Zealand’s Qualmark. We have followed the World Wildlife Fund Principles for Arctic Tourism for the past 15 years and have partaken in various small efforts with local communities concerning innovative sustainable solutions (e.g. FINECO in South Iceland), as well as our current work on implementing the Vakinn system in all our departments.
In 2012 the company received the Conch Environmental Award (Kuðungurinn) from the Environmental Ministry of Iceland - For being a leading company in nature friendly tourism in Iceland, driven by their interest in nature and their caring for the environment
The reasoning of the committee states that „Icelandic Mountain Guides has always had environmental protection as their leitmotif and the demand for sustainable tourism has been considered an obvious premise for the company. The enterprise has been leading in this field and contributed to raise awareness of the importance that all utilization of tourist resorts have to consider the tolerance of these places, both in regard to nature and society. This pioneer work is to others an example and has increased the understanding of other tourist companies of the importance of environmental friendly practises and at the same time this has led to more ambitious environmental criterias in the tourist sector.“