The fund was kicked off with an initial donation of 2 million ISK
Every year, 1% of the company’s profits are allocated to the fund. Additionally, all our customers who either take a day tour or a multi day tour with us, contribute to preserving Icelandic nature. A fixed amount of their tour cost is put toward supporting the Environmental Fund.
Projects can be supported by the fund by sending in an application. Our in-house environmental team reviews the applications and makes a selection. Financial support is granted every two years. The Iceland Forest Service was our first award recipient in 2014. They were given a total sum of 500.000 ISK for their maintenance project that repaired damaged sections of the Laugavegur Trail between Þröngá river and Emstrur. In 2016, three organizations were awarded a total of 1,5 million ISK to finance their restoration projects.
We plan to continue to allocate a set percentage of the day and multi-day tour prices to finance future projects in this area.